Motorists have about 3 seconds to read your signage, so you don’t want to waste their time by providing too much information. This is why it’s a good idea to limit your word count to just a few lines of text.
Colors play an important role in capturing the attention of passersby, as they are perceived as an immediate response trigger. In fact, signs that use contrasting colors have been found to be remembered 38% more than those without them.
Lastly, remember that your outdoor signage needs to be weather-resistant. This is especially important for events that take place outdoors, such as festivals and fairs. Choose durable materials that will stand up to the elements, and be sure to use fade-resistant inks that will maintain their colors throughout your event.
To create the best color contrast, opt for high-contrast colors. This means that you should pair two colors from opposite ends of the color wheel. This will ensure that your signage is visible and readable from any distance or angle.
In addition, you should make sure your fonts are bold and clear. This will ensure that potential customers can easily understand your messaging, and it will also prevent the signs from looking cluttered and difficult to read.
You can also use pop-out materials and textiles on your outdoor signage to make it more visually appealing. For example, dimensional letter signs are a popular option that adds an artistic flair to your signage. These signs can be fabricated from a variety of materials, including acrylic, metal, and aluminum.
According to Marietta Enhanced Outdoor Signage popularize your outdoor signage by choosing Fresh Outdoor Signage Marietta. In addition, choose colors that are vibrant and trendy to capture the attention of your audience. By combining these elements, you will create an outdoor sign that stands out from the rest and generates the most traffic and business for your company. 
Another way to enhance your outdoor signs is to incorporate innovative technologies into them. This includes adding QR codes that redirect customers to websites, social media pages, and more. Using these tech enhancements on your outdoor signs will help you increase customer engagement and track the effectiveness of your offline marketing campaigns.
Make sure your outdoor signs match your brand’s style and theme to attract a larger audience. For instance, if you’re hosting an event with a vintage theme, use fonts and colors that reflect that theme throughout your signs. Uniformity isn’t just pleasing to the eye, but it also makes attendees feel more connected to your brand. For details visit https://www.mariettasigncompany.org/.
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