Very often I hear people say that leaflet distribution doesn’t work. The problem is, most of these people haven’t actually tried it for themselves, they’ve heard these statements from other business owners who have tried it and most of the time, done it wrong. How can you deliver leaflets wrong? In this article we’ll be talking about how you can get the most from your leaflet marketing campaigns.
Next, you should become familiar with the major message boards that deal with the subject matter of your particular business. It depends on the message board rules whether or not you will have to be suttle in your approach. If you merely spam, you will be removed or banned. However, if you provide useful information, you should be okay as long as you do not do a sales pitch on the message board.
Start a dog walking/pet sitting business. People often want to get away in there free times and at weekends so why not offer a service that caters to this need.
The problem could be psychological. The newbie could suffer a burnout after doing all that construction work. I know how that feels. I have experienced that feeling many times. However, I am telling you that you must never succumb to the feeling that the next step to success should ever be placed on hold. So what is the next step?
Design of the leaflet can be a major factor in the success of the leaflet printing campaign. The AIDA formula is a very popular one in marketing products. This formula can be used when you design the leaflet. According to the formula, you should first attract attention, create interest, instil desire for buying the product and then there should be the call-to-action at the end. The shape and colour of the leaflet has to be attractive with a catchy headline. Try to focus on promoting the product by talking about the benefits. Include some photos and finally ask them to buy the product or visit the store.
Get links from posting comments on high PR blogs. Just leave a simple but thoughtful comment and leave a link. Make sure that you are getting links from a variety of different blog platforms including WordPress, Blogger and others. There are also .edu and .gov blogs which you can get links from too.
Finally, never invest in a large leaflet distribution with your first leaflet distribution campaign. When starting a leaflet distribution, always start with a few thousand leaflets to test the market, maybe with 2 different designs to test which leaflet gives the best response rate. You can then commit to a larger distribution with the leaflet that achieved the best response rate.