Now you’ve made the decision to start building an email list – but the question is, what do you send to subscribers? One problem that most new marketers face is what to send to their list. Those first few emails are pretty easy to write, thanking those who signed up for becoming a subscriber, giving your subscribers a little “glimpse” into what you do, etc. After those first two or three messages, it can be tough. What to send? If you’re planning on sending out a weekly or monthly newsletter, we’ll talk about a few ideas in this article.
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The second consideration is how much does it cost to produce a sale of the item. What dollar figure have you ever spent looking to get one sale? Many occasions that is a tricky question to answer as a result of the various promoting methods you can be using. You need to check out and give a best possible guess, especially if you aren’t the one setting the pricing structure. You will need to recognize where your benefit margin shall be as that’s the dollar figure when considering the product and the price of manufacturing and promoting the product.
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Now, BEFORE you write an email, take time to consider what your want your email to accomplish. What do you feel that your readers expect from you? It’s often helpful to go back and review what your “free” giveaway was that enticed your reader to sign up. Chances are, anything related to your giveaway will be useful, since that is what your reader signed up for!
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