Almost every dentist I talk to says they have too much to do and not enough time to do it. At the same time they know they need to get more new patients.
One of the most important parts of any the dental marketing guy piece is your offer. What are you offering your prospect? The more irresistible you make your offer… the better. So, “pump up” your offer (or change it entirely) and then look at your results.
Every month you don’t communicate with your current dental patients, they lose 10% of their loyalty to you. After 5 months with no newsletter, or appointment, they have only a 50% chance they will return to your practice. Those are not good odds when you consider it will cost 10 times as much money to replace them as it will just to keep them.
You do not need to have swinging gorillas in your marketing. But you do need to say something… and offer something… unique. Otherwise, your prospect has no way of distinguishing you from the 15 other dentists sending them stuff too.
Facebook is a social site where you can have a profile under your name and/or a fan page for your office. Be sure to have links to your website and office information on your profile. Connect to or “friend” your patients. You can choose the level of privacy you want, but when you leave your profile open all of your patient’s friends can get to know you too. Write posts regularly. These can be as simple as quotations found online or dental tips. When you post regularly people become more familiar with your name and gain trust. Twitter is a site where you make very short posts so quotes and tips work well there too. Linked In is a professional networking site. You can also join organizations there and contribute to conversations on their pages.
This also goes for your patient newsletter. Put good solid information in there that is easy for the regular person to understand. Then, if one of your patient’s friends has a problem, your patient can say “Oh, Dr. Smith wrote about that in your patient newsletter, you should go see him.” Plus, if a patient is looking for additional services, they can learn from the newsletter which is right for them.
Use power words (action verbs) to keep your copy flowing. This entertains your audience, giving you a chance to showcase your personality. It also opens the door for your audience to be receptive to your sales message.